Streamline with Straight Line

We put our customers first with all-inclusive home renovations and quality DIY products. Keep your project running smoothly with Straight Line, a construction company that cares about every detail.

We’re happy to help in any way we can!

All-Inclusive Home Renovations

You’ll get to focus on the fun parts – choosing your new countertops or making interior design decisions – while we keep you updated on how we’re handling your renovation project. We’ll always communicate in language you can understand to keep you in the loop without requiring your continuous attention.

Renovation Products Showrooms

Browse the highest quality supplies for your DIY renovation in our Gainesville/ Alachua and Ocala showrooms. Compare products in-person with the help of our expert showroom staff. We’ll help you find the perfect materials, put together an interior design plan, and understand the pros and cons of every product. Stop by today to see our selections of flooring, countertops, cabinets, lighting, and more!

Meet the home renovation experts at
Straight Line Construction!

Our team of experienced construction contractors have over 11 years of expertise building trust with our clients in North Central Florida. Each of our home remodels is serviced by meticulous craftsman and professional installers on flooring, plumbing, lighting and electrical, wall removals, painting, roofing, air conditioning, demolition, and much more.

Dan | Owner & Co-founder

Dan started Straight Line Construction with co-founder Ben to bring customer service to home renovations. He works hard to make sure you love the construction process as much as your renovated home.

Ben | Owner & Co-founder

Ben uses his construction expertise every day for his renovation clients at Straight Line. He’s proud to keep Straight Line’s Gainesville and Ocala construction projects running smoothly at all times.

Amelia | Showroom Manager

Amelia is on site to help you with the interior design choices for your renovation or remodel! If you don’t find what you’re looking for at our Gainesville or Ocala showroom, she’ll go above and beyond to find you the perfect materials for your home.

Dale | Project Manager

Dale focuses on the big picture construction management for all our Gainesville renovation projects. His experience in construction lets him prevent potential issues and give you the best remodel experience possible!

Don | Project Coordinator

Don streamlines your construction needs with proactive communication. He keeps our renovation clients satisfied with the best customer service you’ll find in the construction industry!

Tom | Sales & Design

As a member of our sales and design team, Tom is an advocate for your home design dreams. He keeps the client’s goals in mind at all times to help our team provide a great renovation experience and a beautiful final result!

Wendy | Sales Manager

Wendy is dedicated to helping you start an extraordinary renovation story. She onboards new clients, explaining each part of the process while listening to your unique needs.

Deanna | Design Team

Deanna is passionate about choosing the perfect materials for your dream home. As a part of our design team, she helps you select quality products to achieve your desired look.

Andy | Field Superintendent

As a Field Superintendent, Andy communicates between you and our offices. Every day of your renovation, he’ll be making sure we’re meeting your expectations and our quality standards.

Bo Copeland Jr. | Operations Manager

As Operations Manager, Bo keeps your home renovation on schedule and on-brief. He helps us to exceed expectations on every project by ensuring our team’s work is in line with your design dreams.

What Our Clients Are Saying

Why work with us

We put customer experience first

The construction industry isn’t known for great customer service. Straight Line stands apart from the rest by putting your experience first.

Quality in every process and product

We ensure quality in every project we do with high standards for our crew and our suppliers. Your renovation will be held to the highest standards so you can enjoy it for years to come.

Your construction concierge

When you work with Straight Line, our crew is at your service. You’ll have our undivided attention and access to all our construction expertise. We’ll keep you informed and ensure the project goes smoothly.


Our experience with home renovations lets us get the most out of your budget. We’ll value-engineer your budget to give you the most renovation for your buck, without going over.

Our Manufacturers



Countertop Supplies